We continue to immerse ourselves in research and interrogate the scientists at Biotec; understanding and therefore pre-empting the engagement of searching prospects. Research, keyword discovery and targeting enables us to reach new international and emerging markets. Managing PPC activity we employ a stable and reactive approach to make sure both types of campaign are utterly refined and efficient.
The result our relationship with Biotec is a fantastic, seven years of growth and KPI fulfilment and the boiler room of all this is our synchronised and empathic content strategy.
Delivering superb content we are able to attract relevant traffic, thus qualified leads have increased 62% year on year. We have also championed brand focussed changes to the website for the betterment of its online performance with information layers and sections evolving in tune with the Biotec’s progression.
Taking the digitally direct route, Biotec benefit from our E-Newsletters that surround industry events. Reinforced by reactive PPC drives we maximise exposure and consumer awareness in readiness for important industry gatherings. Our targeted e-marketing and finely tuned ad copy ensures healthy open volumes with strong click through rates, and plenty of conversation at the Biotec stand!
Processes deployed and currently managed:
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